Proposal — AI-Driven Lead Generation Engine

Objective

Build an internal, automated lead generation system that replaces reliance on external partners by leveraging Amazon marketplace data to identify, segment, enrich, and activate high-fit brand prospects — resulting in a repeatable pipeline of qualified outreach targets on a weekly cadence.

Scope of Work

Discovery & Data Access

Week 1

21 hrs

Establish access to all required systems and data sources. Understand the Smart Scout API schema, available fields, and rate limits. Align on segmentation criteria and campaign logic with Nick and the sales team.

Task	Hours
Kickoff meeting & requirements alignment	2
Smart Scout API access, documentation review & data exploration	6
Coordinate with Justin on internal tools & system access	2
Map data fields to segmentation criteria	4
Evaluate enrichment platforms (Apollo.io, LinkedIn)	4
Evaluate Go High Level setup & configuration	3

Data Ingestion Pipeline

Weeks 2–3

30 hrs

Build the automated pipeline that pulls Amazon data from the Smart Scout API, normalizes it, and stores it for downstream processing.

Task	Hours
Design data model (brands, SKUs, subcategories, metrics)	4
Build Smart Scout API ingestion scripts (Python)	12
Data validation, error handling & logging	4
Set up GitHub Actions workflow for scheduled weekly runs	4
Testing & iteration against live data	6

Brand Segmentation Engine

Weeks 3–4

24 hrs

Implement the logic that scores and buckets brands based on the agreed-upon criteria, automatically assigning them to prospect segments.

Task	Hours
Build segmentation rules engine (revenue tiers, market share, ad spend)	10
Implement 1P vs. 3P seller classification	4
Prospect bucketing logic (auto-assign to campaign segments)	6
Unit testing & validation against known brand examples	4

Contact Enrichment

Weeks 4–5

22 hrs

Enrich segmented brand leads with real contact information for decision-makers at target companies.

Task	Hours
Integrate enrichment API (Apollo.io or equivalent)	8
LinkedIn data discovery & integration (if viable)	6
Match enriched contacts to segmented brands	4
Data quality checks & deduplication	4

Campaign Triggers & CRM Integration

Weeks 5–6

22 hrs

Connect the segmented, enriched lead data to the outreach platform so campaigns fire automatically based on segment assignment.

Task	Hours
Set up Go High Level (or chosen platform) integration	8
Build campaign trigger logic (segment → campaign mapping)	6
Template coordination with sales team	2
End-to-end testing of segment → enrich → trigger flow	6

Dashboard & Deployment

Weeks 6–7

22 hrs

Build an internal-facing dashboard deployed via Cloudflare Zero, giving the sales team real-time visibility into the pipeline and customizable "hit lists."

Task	Hours
Dashboard design & layout (brand lists, segments, metrics)	4
Build dashboard frontend (Python/Dash or D3)	12
Cloudflare Zero deployment & domain configuration	4
User access setup for internal team	2

QA, Handoff & Documentation

Weeks 7–8

18 hrs

Final testing, documentation, and knowledge transfer to ensure the system runs reliably without ongoing intervention.

Task	Hours
Full pipeline integration testing	6
Bug fixes & refinements	6
Documentation (system overview, runbooks, troubleshooting)	4
Handoff walkthrough with Nick & team	2

Investment Summary

Phase	Description	Hours
1	Discovery & Data Access	21
2	Data Ingestion Pipeline	30
3	Brand Segmentation Engine	24
4	Contact Enrichment	22
5	Campaign Triggers & CRM Integration	22
6	Dashboard & Deployment	22
7	QA, Handoff & Documentation	18
Total Estimated Hours		159
Rate		$100/hr
Not-to-Exceed Total		$15,900

Timeline

Estimated duration: 7–8 weeks

Phases overlap where possible. With ~40 hours available in Week 1, Phase 1 can be completed and Phase 2 can begin immediately. Final delivery targeted by mid-June 2026.

What I Need from Your Team

Email to Team

Smart Scout API credentials & documentation (via Justin)
Access to existing CRM instance (if applicable)
Agreed-upon segmentation criteria — revenue thresholds, market signals, seller type definitions
Campaign messaging templates — copy/content for each segment's outreach sequence
Insights from current lead gen partners — what's working, what isn't, sample outputs
Apollo.io API access — base tier is sufficient for initial integration
Cloudflare account access for deployment

Estimated Platform & Software Costs

These are third-party costs separate from development fees. Final recommendations will come out of Phase 1 discovery.

Platform	Est. Monthly Cost	Notes
Smart Scout API	TBD	Existing subscription assumed
Apollo.io	$0	Existing base tier sufficient for integration
Go High Level	$97–$297/mo	Campaign automation (Starter or Unlimited tier)
GitHub Actions	$0	Free tier sufficient for weekly runs
AI Agent Tokens	$0	Covered by Evans List — no cost to client

Payment Schedule

Billed hourly at $100/hr with a not-to-exceed cap of $15,900. If the project completes under the estimated hours, you pay less. Invoiced at each milestone — no payment is due until the corresponding deliverables are complete and reviewed.

Milestone	Trigger	Amount
Deposit	Proposal approval — kick off Phase 1	$4,000
Midpoint	Phases 1–4 complete & reviewed	$6,000
Final	Delivery, handoff & documentation complete	$5,900
Not-to-Exceed Total		$15,900

Ongoing Support

This proposal covers the initial build. After launch, I'm available for:

Maintenance & iteration — new segments, criteria tuning, additional campaigns
AI feature expansion — incorporating AI into other areas of the business
Rate: $100/hr, billed as needed

Ready to Move Forward?

If everything looks good, approve below and we'll kick off Phase 1 immediately. Have questions? Let's talk.

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