How enrichment is doing across the scored cohort — and where you configure and run it (Set-up & run). Emails come from three places: on-file HubSpot seeds (already in NAVIRA's CRM), Apollo (decision-maker discovery + reveal), and BetterContact's verified-email waterfall (the paid fallback we only spend on Apollo's misses). Per-row and top-N enrichment also live in the Review Queue.
Apollo reveal attempts (all-time)
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BetterContact credits left
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Enriched
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Deliverable (verified)
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Apollo is the primary lookup — 1 reveal ≈ 1 Apollo credit (it's a subscription, so $ is fixed monthly; see Apollo billing). BetterContact is the pay-per-verified fallback on Apollo's misses, drawn from the balance above. Reveals are counted going forward — enrichments from before this counter was added (e.g. contacts already in the queue) aren't included; Apollo's API exposes no credit total, so this is our own tally.
Deliverability breakdown
Of the contacts enriched so far, how many returned a send-safe email. BetterContact SMTP-verifies each address — verified (deliverable) means the mailbox itself accepts mail (not just that the domain exists), and is safe to approve by default; catch-all-safe is a domain that accepts everything so the exact mailbox can't be confirmed (usable when "require verified" is off); risky is never sent.
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Where the emails came from
Each saved email traces to one origin: a HubSpot on-file seed (warm, but never SMTP-verified), a direct Apollo reveal, or BetterContact — which cascades ~20 data providers and stops at the first SMTP-verified hit (the row shows the underlying provider it landed on). Because BetterContact is the paid fallback we only run on Apollo's misses, its share grows as the cohort moves past the seeded and Apollo-covered brands.
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Recently enriched
The latest contacts written back to the review queue.
Brand
Contact
Email
Status
Source
When
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→ Go to the Review Queue to enrich brands and approve leads.
Counts reflect the saved settings — save after editing to refresh them.
Which segments to enrich
All on by default. Uncheck any to leave it out of a batch run.
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Which tiers to enrich (with caps)
Only brands in an enabled tier are sent. Caps keep spend bounded — top scorers first.
Email quality & contact gate
Decision-maker roles to target
Apollo's People Search finds these roles, ranked by seniority + title match; the single best contact per brand is kept.
Settings save into the scoring config — the same block the pipeline reads on every run.
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These settings previously lived on Scoring → Step 7. The pipeline reads them at the start of every run — batch, per-row Retry, and the monthly refresh all follow the same targeting.
Enrichment attempts
Every enrichment attempt — Apollo discovery + BetterContact reveal, kept and rejected — with the address found and why it was saved or dropped. This is how a brand can spend a credit yet show "no contact": BetterContact bills for an address it finds, but we discard anything riskier than your deliverability bar. Rejected-address detail is captured going forward; rows from before this log show outcomes only.
When
Brand
Stage
Outcome
Email found
Grade
Reason
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On-file emails seeded
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Apollo reveals avoided
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BetterContact balance protected
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HubSpot leads enriched
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Apollo is a flat monthly subscription — each match frees a reveal from this cycle's allotment (quota relief, not cash). BetterContact is pay-per-credit and scarce (~48/mo); we only spend it on Apollo's misses, so each match here also spares a BC credit. The BC figure is an estimate over that subset, not a guarantee — and Apollo + BC are not summed into one savings number.
How the pull got here
Lead companies on file → matched to a brand we score (by company name; no corporate domain exists to match on) → with a usable email. The match rate, not email availability, is the ceiling on coverage.
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Where these leads land
Already segmented + scored, so they drop straight into the matching sequence — this tells you which to prioritise.
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Coverage of the full SmartScout cohort (~44k)
This section steps out to the entire scored SmartScout cohort — not just HubSpot. It shows how much is already covered for free by HubSpot, how much by Apollo / BetterContact, and the remainder where Apollo credits go next. The denominator here is the full ~44k cohort (not the HubSpot leads above), so it reconciles with the Overview tab.
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How much can we trust these?
On-file emails matched by company name — warm, but never SMTP-checked. Re-enrich any row to upgrade it to a BetterContact-verified email.
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Sample of seeded contacts
Spot-check a few before trusting at volume; use Re-enrich on any that look stale or wrong.
Brand
Contact
Email
Status
Bucket
Seeded
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→ Review + re-enrich these in the Review Queue — any HubSpot row can still be sent through Apollo/BetterContact with Retry.